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FCC
Signals Spectrum Auction Players: Let the Games Begin
On
Friday, January 7, 2000 the FCC released its decision establishing a new
700 MHz wireless service, setting the stage for a spectrum auction
expected by congressional budget writers to raise $2.6 billion for the
U.S. Treasury. This FCC action has significant implications for a number
of telecommunications and Internet-related companies. Among other
things, the auction will provide an opportunity for interested companies
to obtain needed spectrum. Second, the FCC has adopted rules that may
well hold the best hope yet of liberating computers from all those wires
presently needed to provide high speed access to the Internet.
A
first look at the rules shows that Internet players have done well. In
filings prior to the decision at the FCC, Internet interests maintained
that the new 700 MHz spectrum – taken from the UHF television
broadcasters presently operating over Channels 60 to 69 – would have
to be apportioned in very substantial blocks in order to achieve
viability as a competitive source for high speed data. (Existing
television broadcasters are licensed in increments of only 6 MHz.) The
new rules allow for two licenses per "economic area grouping,"
one permitting operation over 20 MHz of bandwidth and the other over 10
MHz.
This
is certainly a positive development for those advocating "fat
pipes" needed for broadband applications. Further, a single
telecommunications company may hold both licenses, meaning that one
player can utilize the full 30 MHz. This is another win for the Internet
camp in that the 30 MHz bandwidth is generally seen as adequate to
support high speed data uses.
In
delineating the geographical service areas of licensees, the FCC handed
Internet interests yet a third plumb. Only six mega-geographic service
areas were apportioned throughout the entire United States. These
license areas ("economic area groupings") were designated by
region of the country: Northeast, Mid-Atlantic, Southeast, Great Lakes,
Central/Mountain and Pacific. By contrast, the Commission could have
used any number of smaller market definers in setting license
boundaries. Doing so, however, would have increased the difficulty of
establishing a solid competitive Internet presence within a region. For
example, if "regional economic area groupings" had been
chosen, there would have been twelve service areas, twice as many as the
FCC adopted. Had the Commission elected "economic areas" to
define the limits of a licensee’s authorized footprint, there would
have been 172 geographic service areas. Critics, however, saw the
delineation of smaller, more numerous service areas as a form of
"balkanization" of markets that would retard the delivery of a
competitive wireless Internet service.
At
the same time, there are aspects of the FCC’s choice of service areas
that benefits "traditional" carriers. The Commission’s
market demarcation is significantly reminiscent of the regional market
areas served by the original Regional Bell Operating Companies. This
dimension of the FCC’s decision should be well received in the
wireline and traditional commercial wireless communities. In those
quarters, 700 MHz is seen as a potential launching pad for third
generation wireless and as a means of expanding existing market share in
the more established uses of wireless telephony.
There
are three other features of the rules that score winning points for the
established telecommunications players and which set up a potential
battle of the titans over these licenses. First, the FCC decided to
impose no restrictions whatsoever on the licensing of incumbent local
exchange companies. This is a major policy victory for incumbent LECs
and is likely to contribute to a robust auction environment. Second, the
FCC decided against applying the commercial wireless spectrum cap
(limits on licensable bandwidth per market). That is a very favorable
development for existing wireless providers. It permits them full rein
to bid on some or all of the six geographic areas, for either the 10 MHz
license, the 20 MHz license, or both. Finally, in another move likely to
drive up the bidding war, the FCC is granting cable television system
operators the unencumbered right to be licensed in the new 700 MHz
service. This can only make congressional budget balancers gleeful as
they look toward the expected yield from the FCC’s auction, likely to
take place this Spring.
So
what about the entrepreneurs? For those entrepreneurs that do, the FCC
has provided some substantial incentives. Companies having annual gross
revenues over the preceding three years of $40 million or less, will be
entitled to a bidding credit of 15%. This means that for every dollar
bid, the bidder need actually pay only 85 cents, if it ultimately wins a
license. Similarly, companies that are even smaller (annual gross
revenues of $15 million or less averaged over the preceding three years)
will be given a 25% bidding credit. Also, it is possible for small
companies to join together and form a consortium of bidders. So long as
the consortium is properly formed and operated, the gross revenues of
the consortium members will not be added together for purposes of
determining eligibility for bidding credits.
In
its decision, the FCC also suggested that start-up players interested in
obtaining merely a partitioned portion of one of the six license areas
could enter agreements with bidders prior to auction, for the
post-auction partitioning of one of the megamarkets.
One
remaining piece of the FCC’s work on 700 MHz was left undone. While
the Commission is bringing 30 MHz of bandwidth to market immediately,
there is an additional 6 MHz that will not now be released and which
remains under study. That portion will eventually be sliced into one 4
MHz license and one 2 MHz license. An innovative new concept called
"band management" is under consideration for this unresolved
portion of the spectrum. Should band management be adopted, it might
allow a licensee to use some of its 6 MHz for its own industrial use,
then lease any excess capacity to other private users. Or, the band
manager might simply lease all its spectrum to third parties. The
proposal has generated controversy and enormous staff resources at the
Commission. Its eventual outcome remains unclear. One thing is clear,
however. When the gavel falls at the FCC’s 700 MHz spectrum auction
this Spring, the competition will be intense and the stakes extremely
high. |
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