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ITTA
helps clients to define goals and develop detailed, step-by-step
strategies to achieve objectives. ITTA has a proven record of success in
implementing strategies for U.S. firms in markets which are often
difficult to penetrate, such as Japan and Eastern Europe. ITTA also has
been successful at developing marketing strategies for foreign clients,
who have wanted to enter the U.S. market.
Strategic
Marketing
ITTA
can develop an overall, global marketing plan by:
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Identifying
which markets offer the greatest potential for return
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Identifying
which products or product lines have competitive advantages
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Assisting
companies to define resource levels to be devoted to international
marketing
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Defining
and prioritizing multi-year and multi-country market objectives
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Advising
clients on laws, policies, customs and other country specific issues
that would impact on a client’s goals
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Advising
clients on U.S. policies and regulations that might have significant
impact on a client’s international operations
Market
Research
ITTA
can execute market research studies in the U.S. and overseas, including:
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Determining
whether there is a market for a given product in a specific country
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Calculating
which products or technologies have greatest potential for success
in given markets
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Ascertaining
potential customer base
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Identifying
competitors and pricing
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Determining
barriers to market entry, including tariffs and non-tariff barriers
such as complex distribution systems or lack of intellectual
property rights protection
Product/Technology
Evaluation
ITTA’s
professional staff, augmented by the technical expertise of industry
Associates, can evaluate products/technologies. ITTA can provide an
independent analysis of a technology for clients before the client is
obligated to purchase or license. ITTA also has a catalogue of U.S.
technologies available for license or purchase. Through our business
travels, we have visited numerous manufacturing and research facilities
overseas and know of many state-of-the-art technologies available for
transfer to U.S. firms.
Market
Entry Strategies
ITTA
can design step-by-step plans for market entry, including:
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Identifying
key government and industry personnel who may have an interest in
promoting imports
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Developing
plans to win government approval for specific projects
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Performing
due diligence on and providing introductions to potential business
associates or joint venture partners
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Determining
strategic relationships within government and industry
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Arranging
for product demonstrations and promotions
Trade
Exhibitions
ITTA
can identify international trade shows in which clients should
participate. Our staff can handle all of the arrangements for client
participation as well as represent clients at the shows. We can also
conduct market research to evaluate competitors or find potential
partners at international trade shows.
Business
Associates
ITTA
has vast experience at helping clients to develop and refine strategic
alliances. ITTA is sensitive to clients’ existing partnerships but can
help companies to augment those relationships to gain competitive
advantages. ITTA is experienced at working with suppliers, customers,
joint venture partners, government officials and trade organizations.
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